What is shopfitting

Shopfitting is creating an atmosphere for people, goods and services. Nearly everyone encounters shopfitting almost every day when purchasing goods or services, e.g. in the supermarket or department store, in a car dealership, as well as in sports outfitters or when visiting the bank or the bakery. Via visions, ideas, concepts, products and services, shopfitting makes shopping an experience.

The shopfitting categories food and non-food, as well as exhibition stand construction or producing sales-supporting furniture or displays are important parts of the versatile world of shopfitting.

Shopfitting Categories


NON-FOOD refers to the range of goods that are no groceries, such as drugstore and cosmetic products, fashion (clothes, shoes), watches and jewellery or electrical goods.


FOOD refers to the range of goods of esculents which can be bought in the supermarket, at the butchers or the bakery, as well as animal food.


DIY (Do It Yourself) refers to the range of goods of building centres and do-it-yourself stores.

Exhibition stand construction

EXHIBITION STAND CONSTRUCTION deals with producing booths. The created furniture, walls and displays are often used several times and are moved from one exhibition to another.

DISPLAY construction

DISPLAY CONSTRUCTION deals with producing and supplying the furniture to support the presentation of wares and displays which are especially constructed for one particular brand or product.

Businesses vary in size

 – in the field of shopfitting the following subdivisions occur:


Shop in Shop, refers to a shop area within a retail business (e.g. a department store) that offers different brands. Therefore, SIS means separate segments (divisions) in a large-scale retail.


A usually smaller business, which offers a small selection of goods and only has one checkout. The selection is restricted to a particular range of goods.


The sales area is divided into different divisions; the choice of goods is versatile. The presentation of wares often consists of different brands; the presentation of wares is more spaciously.


Flagship Stores are very exclusive branches of brands which offer a very extensive range of the assortment of a brand. Such a store is very often seen as showpiece of the brand.

Stages in shopfitting

The rough job procession consists of the following steps: Planning, Production and Acquisition, Project Management, Construction Monitoring, After Sales. 

Deals with planning sales areas.

Usually the service phrases 1-5 (HOAI) are used here.

This service deals with issues like the design of the sales area (e.g. where to position the cash desk, checkout entrance planning, pathway planning, planning and design of the furniture, shop logistics, planning of shop engineering (electricity, Water, TGA).

Deals with the design of sales areas.

Usually the service phrases 6-7 (HOAI) are used here.

In this stage calls for proposals are prepared and examined, goods and services are acquired, goods are produced and supplied.

Deals with implementing sales and presentation areas.

Usually the service phrases 8-9 (HOAI) are used here.

In this stage the technical equipment is installed, areas are developed (ceiling, floor, walls, lighting) and pieces of furniture will be attached.

Often this is all done under time- pressure, because this stage has to be finished until the opening date.

Deals with the maintenance of sales areas.

After Sales stage, maintenance of finished sales areas after the opening date.

shopfitting can be devided into the following supplier formations.

Shopfitting is MULTICOLOURED, MANIFOLD and AGILE. Therefore the shopfitting industry requires people who are CREATIVE, people who are interested in TECHNOLOGY, people who like to ORGANISE and COORDINATE.
It is essential to find the RIGHT person for the RIGHT position. Every company causes an individual atmosphere which results in people feeling convenient within the company or not.

The environment of our professional life is the basis of our actions.
The behaviour shown by a supervisor who takes a staff member to task or a controller who steadily presents the most complex charts based on facts.
The supported abilities a salesperson has when submitting an offer to a customer with his extraordinary ability to communicate.
The values a supervisor exemplifies, rather a diplomat or an achiever.
The acted affiliation, as people like to be geared to people with similar interests and likings.
The identity that is enabled to support the identification with the area or the company or the function.
The missions or the goals that are predetermined.

Challenges of shopfitting:

Digitalisation in stores or shops is on the fast lane. The online and offline worlds are more and more interlocked, customers shall find “their brand of choice” in both digital and residential shops. Therefore individually designed shop facilities in the real world more and more merge with the virtual world. Digital media like flat screens, video walls or interactive terminals complement the presentation of goods at the point of sale (POS) and hence are more and more included within the shop facility planning.