Professional Branding usually means: evaluation of the market, brand development and brand realisation
SHOP- CONcEPT (SHOP LAYOUT)
The following items are i.a. considered during the design:
Division into different operational zones, the rational order of the operational zones, the order of the different commodity groups and articles within the operational zones, division of the specific sales area in matters of the commodity groups/articles, design of space elements (shop furnishing), design of environmental factors (light, fragrance, music…).
The space structure, number of entrances, circuits, atmospheric light sources, materials to use and the positioning at the cash desk have to be considered.
The following factors need to be considered as well:
Are there structural characteristics like columns, is there a ventilation regulation, is an air conditioning necessary, which and how many exits are given, how is the parking lot situation arranged, what about stairs, ceiling height, windows, escape routes, and the logistics (supply of goods) needs to be respected as well.
The ground plan is the base of the circulation, which implies the direction of the traffic flow within a store based on the sales psychology of a sales area.
Circulation is important, as it makes sure a consumer walks through the entire store, from the front to the back, from left to right – where should important displays be placed, where should theme areas be arranged – and at the end there is the cash desk…
Deals with the design and the conception of furniture in shopfitting.
- Analysis and research
- Brand Management
- Creation of layout, structure of presentation and derivation, storyboard
- Moods and material
- Presentation through sketches, perspectives and opinions and ground plan
- Supply of material samples
Stepps (within planning)
1. Basic Evaluation
Basic Evaluation means all upstream procedures of the actual planning, especially conversations with the purchaser respectively the building owner. The HOAI e.g. mentions “identifying the requirements, advice for the overall service required” and as special benefits “inventory control, production site analysis”
4. The Licence Planning
…also known as Input Planning or Submission Planning, is part of a Construction Planning to construct buildings. It includes all operations of a building application with the purpose to receive a building permit.
Advertising structures often require permissions.