The Expansion Manager contributes to the sustainable development of a company. Usually this job is related to trade, i.e. retail; it is very seldom found in the producing business of an industry.

The preceding duty in Expansion Management is analysing the locations for acquisition or renting appropriate objects for the business.

Therefore, it is very important to identify with the enterprise, to continuously observe the market and the competitive environment and to realise the respective individual style and accordingly the recent trends.

In coordination with the management and via expertise of the Sales Department, the Expansion Management plans the use of new locations in a lively urban location or in infrastructural good surroundings (factory-) outlet centres (FOC), or the possible renting of areas in well frequented shopping centres, power centres or retail parks.

In the process the Expansion Manager considers site development of new areas via profitability checks and predicted sales expectations, where the buying power of a city or region as well as the cultural background (among many more factors) play an important role.

When organising building activities and/or committing to rental premises you equally determine investment costs in coordination with the management and have the decisive responsibility for sticking to budgets and costs.  For already existing objects negotiations with owners, landlords, estate agents and investors are included until the contracts are ready to be signed. An entire new building of a retail or wholesale object may be included for Expansion Managers as well. In the case of new buildings for retail or wholesale objects Expansion Managers discuss and agree with building and planning authorities, specialized departments, developers, building departments, architects and so on. Therefore, the ability to negotiate rental agreements and bids is essential.